A.M.D.G.
What is A.M.D.G.?
And why is it written on the top right hand corner of our documents? A.M.D.G. is Latin for “Ad Majorem Dei Gloriam” — translated into English as “For the Greater Glory of God.” As professionals, this isn’t a political or cultural statement. It’s much simpler. It is a reminder of why we do what we do, and what is really important in our lives and our work.
And why is it written on the top right hand corner of our documents? A.M.D.G. is Latin for “Ad Majorem Dei Gloriam” — translated into English as “For the Greater Glory of God.” As professionals, this isn’t a political or cultural statement. It’s much simpler. It is a reminder of why we do what we do, and what is really important in our lives and our work.
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Willow Creek Village Entry Monument
Our client came to us with a clear, ambitious vision for their community’s identity. We kicked things off with the entry monument, collaborating closely to explore several design directions that stayed true to their aesthetic. After a rewarding process of refinement, we landed on a standout piece: an internally lit metal panel that beautifully illuminates a willow branch motif, creating a welcoming glow as you enter the community.
Logo Options
The concept started with the willow leaves as the main graphic element. From there, multiple logo versions were developed, exploring different compositions, typography, and icon relationships.
Through the process, we discussed with the client on their preferences and what would perform best across the intended applications. We ultimately narrowed down to option 2 and 4, where further variations were made. Option 2.4 was selected as it strikes the right balance between a clean, recognizable mark and a flexible system that works well across signage and branding.
RESULTS + VITAL STATISTICS
Solve the people problem first.
